We have established more than 120 private-label relationships with partners nationwide through our affinity banking program—a program that enables organizations to offer value-added, customized financial services to meet specific needs and preferences. In the simplest possible terms, The Bancorp Bank builds and operates a bank—a customized Internet bank—for its partners so they don't have to.
Helping private-label clients integrate their brand identity with a full range of banking product and services, including both deposit and lending functions, is critical to the success of these programs—as is our technology expertise. And, as a partner, we pose no threat to valued client relationships.
This innovative structure, based on management’s long-term experience, has propelled The Bancorp Bank's success. Private Client Solutions serves as a model for branding stewardship in the financial services industry—from wealth management platforms for financial advisors to corporate benefits providers to payment solutions networks, and beyond.
Erin Allard
Vice President
Private Client Services
eallard@thebancorp.com
215-861-7908
